November 19, 2007
While the blogosphere is an important new channel for the EU to reach citizens, be warned: this channel bites back!
Author : Mark F. Rendeiro
“Citizen journalists and other bloggers are experts in their field and can help improve understanding of these technical EU issues … [but if you] treat this as a traditional channel, with PR and spin, this channel will bite you back! It’s not about PR, it’s about engagement.“